Halwany


		One of FCH’s activities is the distribution of a variety of generic and branded products ranging from seafood to chicken, meat, vegetable & fruits. For more than thirty years, FCH has specialized in agro-alimentary transactions in the Arab peninsula. Our product portfolio exceeds 300 items and is made of three major types of products:
		Generic items
		This sector has witnessed a great boom in the past years and has become of major importance in our operation due to high turnover. This important development is due to our well-established relationships with our suppliers from around the world and our continuous search for new sources and improved quality products.
		Branded Products
		FCH has been the exclusive distributor in Lebanon for well established international brands such as Doux (poultry, France), Packfisch (seafood, Germany), PPCS (meat – New Zealand), Greens (vegetables, Belgium), Lutosa (French fries, Belgium), Vitacuire (pastry, France), etc. Through extensive promotional and marketing efforts, all of the brands we represent have gained leading shares in the Lebanese market. Our efforts continue to further develop these products thus confirming or even improving their position with regards to competitors.

		Private Brands
		In the early 90s, and given the stiff competition we faced in the market, FCH has started introducing its own brands in most of its product lines. These brands include:
		Siblou: The development of this line started in 1996 in compliance with international standards and regulations. It includes more than 45 SKUs, frozen, canned & chilled. Rigis purchasing specs and a QC system have been established so that only the freshest seafood is marketed under the Siblou brand. Today, Siblou is being distributed in 9 countries and has made impressive results in most of the markets it entered. Visit Siblou online: www.siblou.com Frumer: this is one of our oldest brands. Already in distribution since 1991, it has been uplifted in the year 2000 and is now presented in an attractive modern package. Frumer is a full line of affordable frozen seafood products making luxury seafood items accessible to all. Plein Soleil: this is a varied line of grade A frozen and canned food items. First started in 1999, it includes frozen oriental truffles a one of a kind niche product exported to five countries already. In the year 2002, the Arabic customized brand name "Nour el Shams" has been created for a better introduction in the Arab world. Greenstar: this is a more diversified line of frozen vegetables created in 2001 targeted to provide some convenience products for low purchasing power customers. Pom'dor: this is a line of frozen French fries made up of two main items: Allumettes (6x6) and Frites (9x9). Bella: launched in 1994, Bella is a full line of meat products including burgers, minced beef and sausages with a considerable market share. Mr. Coq: first introduced in 1995, Mr. Coq is a brand of locally produced chicken grillers and parts including legs, breasts, wings & offals.	Click to enlarge Click to enlarge Click to enlarge