 |
 |

Halwany cold store facility is located in Bchamoun,
15 km south of Beirut, and has a storage capacity of 8000 m3 divided
in 10 store-rooms over 3 floors. It is equipped with the latest
refrigeration techniques and is powered by two generators of 500
KVA each.
FCH has a distribution network covering the totality of the Lebanese
territory with 12 refrigerated trucks suitably equipped to insure
the proper delivery of the goods. These trucks are operated by a
network & logistics team who closely monitor the processing
of the orders meticulously guaranteeing that the products are always
delivered in the best conditions at the required time.
FCH most important asset is its sales force. Made up of 15 skillful
individuals, this team relies on a well-built communication and
logistics system that ensures local and international customers
immediate response to their changing needs.
FCH's competitive edge is its aggressive marketing department. This
department is in charge of undertaking all advertising and promotional
activities in order to improve market share for existing products
or make a strong penetration for new ones in addition to positioning
in new markets and contributing in local and international fairs.
It is also in charge of coming up with new products to better satisfy
consumer needs and keep a leading position in the market.
|
|